Analysis of Fish Marketing

Analysis of Fish Marketing

The data collected showed that most people involved in fish marketing are married women with 86.25%  of them selling fish, it was is followed single young women who were involved in fish marketing as a result of keeping themselves busy with 7.5% and widows with a low number of 5.120%, Divorced fish marketers with a low percentage of 1.25% and no records of are separated fish marketer.

AGE: From table 1 the data collected shows the people doing fish marketing in the rural communities of Ebonyi State are people within the age range of 26 – 30 with 42.3% as been in highest for rural fish marketers followed by very matured people above 30, who sell fish as a full time business with 37.8%, young people who choose not to stay idle and vile into fish business ever though some of them married within the age range of 21 -25 with 17.5%, lastly young children who help their parents sell fish and few who finished secondary school waiting to write jamb examination to gain admission into the higher institution between the age of 15 – 20 with 2.5%.

EDUCATIONAL QUALIFICATION

The analysis in the first table showed that the analysis in the highest number, were individual who have attended institution up to secondary level with a percentage of 65%, followed by people who for one reason or the other  could only attend primary school 20% next are individuals with no form of education with 12.5%, and those who attended school as far as Tertiary institution, helping their mother sell fish or waiting to go their NYSC, and decided to do fish selling to have money to help them take care of themselves when they finally for their NYSC with 2.5%

HOUSEHOLD SIZE

From the data collected it was observed that individuals marketing fish with the household size 04 -6 had the highest percentage of 47.5%. followed by persons with household size of about 1 -3 with 35%, next are the people with household size of about 7 -9 with 12. 5%, lastly these individual involved in fish market in Ebonyi State rural communities whose household size were more that 10 with 5%.

ANNUAL INCOME

Fish marketing is a uncreative business, which gives a steady income, people can stop eating meat and some animal protein but it is difficult for people to stop eating fish. As much as fish is a business that gives a steady income, in the rural communities of Ebonyi State fishes are not sold everyday of the week so this affects the annual income of the village marketers because they calculate it based on their village market days which are Orie, Nkwor, Eke and Afor all of this markets are 4 markets days except for some villages that calculate their Eke and Orie as 5 market days which means you can sell your produce on this market days which dose not bring steady income unlike urban markets that marketers are at liberty to sell their produce everyday including Sunday. Fish marketers in Ebonyi State rural communities with annual income above 150,000 wave are 62.5%, followed by those whose annual income are within the range of 110,000 – 150,000 with 28.75%, next are those whose annual income are between 70,000 – 100,000 mostly for those who do fish marketing as a part –time business with 8.75%. This results shows that fish marketers in rural communities of Ebonyi State have annual income 150,000 above but not up to 1million.

NATURE OF   OCCUPATION

Those who sell fish as a full time business with 85% and those who sell fish along side other business, fish marketers who are part-time sellers with 15%. This shows that the majority people selling fish do it as their only source of income.

YEARS OF EXPERIECNE

Results from data collected from rural communities shows that individuals who have been selling fish for about 4 – 6 years are 42.5%, followed by those who have been selling fish for about 1-3 years including those who were introduced newly into the business by one means or another are 37.5%, next are those who take fish as a family business, even those who inherited the selling from their parents with about 7 – 9years of experience with 15%, and those who have been selling for about 10 years and above with 3%.

Table 2: Different species of fish sold in the various rural markets of Ebonyi State

Table 2

Percentage and distribution of various species sold in rural communities of Ebonyi State

Species
Common names
Local names
Respondents
Percentage
Trachurus japonicas
Mackerel

2
2.5%
Sartinella aurita
Sardine
Opiajan shinny
2
2.5%
Scomber japonctatus
Scomber

11
13.75%
Clarias gariepinus
Catfish

3
3.75%
Bargi mangala
Mangala
Alila
25
31.25%
Gadus morhua
Stock fish

7
8.75%
Ethmalso  fimbriata
Bonga

30
37.5%
Total

80
100
Source: field survey, December 2014.

Table 3: Forms it was sold

Forms
Respondent
Percentage
Smoked
14
17.5%
Iced
21
26.25%
Dried
34
42.5%
Both smoke and dried
10
12.5%
Fried
1
1.25%
Total
80
100%
Source: Field survey December 2014.

Source of fish sold

Source
Respondent
Percentage
Cold room
26
32.5%
Wholesale
38
47.5%
Retailer
10
12.5%
Fisherman
2
2.5%
Both  (Retailer & any other source)
4
3%
Total
80
100
Source of fund

Source
Respondent
Percentage
Banks
0

Personal savings
44
55%
Relations & friends
24
30%
Cooperatives
6
7.5%
Buying product on credit
6
7.5%
Total
80
100
Are there enough markets

Reply
Respondent
Percentage
Yes
50
62.5%
No
30
37.5%
Total
80
100
Mode of preservation

Mode of preservation
Response
Percentage
Spraying insecticide
20

Covering iced fish with cartoons
21

Sun drying
10

Re – smoking
14

Tying tightly in bags
15

Total
80
100
Source: Field survey, December, 2014.

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