Analysis of Fish Marketing
The data collected showed that most people involved in fish marketing are married women with 86.25% of them selling fish, it was is followed single young women who were involved in fish marketing as a result of keeping themselves busy with 7.5% and widows with a low number of 5.120%, Divorced fish marketers with a low percentage of 1.25% and no records of are separated fish marketer.
AGE: From table 1 the data collected shows the people doing fish marketing in the rural communities of Ebonyi State are people within the age range of 26 – 30 with 42.3% as been in highest for rural fish marketers followed by very matured people above 30, who sell fish as a full time business with 37.8%, young people who choose not to stay idle and vile into fish business ever though some of them married within the age range of 21 -25 with 17.5%, lastly young children who help their parents sell fish and few who finished secondary school waiting to write jamb examination to gain admission into the higher institution between the age of 15 – 20 with 2.5%.
The analysis in the first table showed that the analysis in the highest number, were individual who have attended institution up to secondary level with a percentage of 65%, followed by people who for one reason or the other could only attend primary school 20% next are individuals with no form of education with 12.5%, and those who attended school as far as Tertiary institution, helping their mother sell fish or waiting to go their NYSC, and decided to do fish selling to have money to help them take care of themselves when they finally for their NYSC with 2.5%
From the data collected it was observed that individuals marketing fish with the household size 04 -6 had the highest percentage of 47.5%. followed by persons with household size of about 1 -3 with 35%, next are the people with household size of about 7 -9 with 12. 5%, lastly these individual involved in fish market in Ebonyi State rural communities whose household size were more that 10 with 5%.
Fish marketing is a uncreative business, which gives a steady income, people can stop eating meat and some animal protein but it is difficult for people to stop eating fish. As much as fish is a business that gives a steady income, in the rural communities of Ebonyi State fishes are not sold everyday of the week so this affects the annual income of the village marketers because they calculate it based on their village market days which are Orie, Nkwor, Eke and Afor all of this markets are 4 markets days except for some villages that calculate their Eke and Orie as 5 market days which means you can sell your produce on this market days which dose not bring steady income unlike urban markets that marketers are at liberty to sell their produce everyday including Sunday. Fish marketers in Ebonyi State rural communities with annual income above 150,000 wave are 62.5%, followed by those whose annual income are within the range of 110,000 – 150,000 with 28.75%, next are those whose annual income are between 70,000 – 100,000 mostly for those who do fish marketing as a part –time business with 8.75%. This results shows that fish marketers in rural communities of Ebonyi State have annual income 150,000 above but not up to 1million.
NATURE OF OCCUPATION
Those who sell fish as a full time business with 85% and those who sell fish along side other business, fish marketers who are part-time sellers with 15%. This shows that the majority people selling fish do it as their only source of income.
YEARS OF EXPERIECNE
Results from data collected from rural communities shows that individuals who have been selling fish for about 4 – 6 years are 42.5%, followed by those who have been selling fish for about 1-3 years including those who were introduced newly into the business by one means or another are 37.5%, next are those who take fish as a family business, even those who inherited the selling from their parents with about 7 – 9years of experience with 15%, and those who have been selling for about 10 years and above with 3%.
Table 2: Different species of fish sold in the various rural markets of Ebonyi State
Percentage and distribution of various species sold in rural communities of Ebonyi State
Source: field survey, December 2014.
Table 3: Forms it was sold
Both smoke and dried
Source: Field survey December 2014.
Source of fish sold
Both (Retailer & any other source)
Source of fund
Relations & friends
Buying product on credit
Are there enough markets
Mode of preservation
Mode of preservation
Covering iced fish with cartoons
Re – smoking
Tying tightly in bags
Source: Field survey, December, 2014.